Our ambition
Communities feel safe and protected by NFRS, and NFRS is a respected and valued emergency service and partner organisation
- Emergency incidents are at an all-time low and deaths and serious injuries from fire, road traffic collisions and water incidents are rare – our CRMP is working.
- Our communities value our services, we put communities first in everything we do - satisfaction levels are at an all-time high.
- Safety conversations are happening everywhere – in our schools, our businesses, our homes and our communities.
- Our teams respond to our communities in their time of need, reducing levels of risk in our homes and businesses and responding to emergencies – colleagues are outstanding in what they do.
- Partners, businesses and other blue light services want to work with us because they respect us – we are a valued contributor to community safety partnerships.

Our services are built on efficient and effective practices, that are continually improving
- Our open and positive culture encourages continuous organisational learning, which drives continuous improvement – our colleagues share learning, including successes and failures, learning is embedded in our policies, procedures and practices.
- There is a drive to ensure practices and activities are efficient and effective and are delivering value for money – benchmarking is embedded as a method of measuring performance against others. The Service delivers sector recognised innovation and best practice in a number of its activities.
- Innovative practices are the forefront of our services - the Service engages in sector wide research and development.

Our people are professional, proud and passionate to serve our communities
- Our colleagues are well trained for the tasks and activities they are expected to undertake – competencies and confidence levels are high.
- Leaders lead with integrity, respect and compassion – colleagues feel motivated and engaged, with trust and confidence in service leaders.
- The workforce better reflects the diverse communities we serve – our positive recruitment activities are working.
- Areas for improvement, projects and initiatives have a ‘culture first approach’, where respectful positive culture is central to anything we do.

The Service contributes to a more sustainable future
- Our Service will be financially sustainable, setting a robust deliverable budget within the funding available.
- Financial investment will be targeted to manage risk and accelerate our plans to deliver safer communities - financial audits and planning demonstrates sound financial management.
- Our environmental plans are working – our carbon emissions have significantly reduced.
