Almost 50% of fires in Nottinghamshire last year were deliberate.
This week, Nottinghamshire Fire and Rescue Service (NFRS) is supporting Arson Awareness Week to reduce the number of deliberate fires across the county.
The initiative, which will see crews working together with the Service's Prevention Team, will target both businesses and home owners to educate them on how to make sure they are not a victim of arson.
Watch Manager Nicola Bottomley from the Service's Education Team, said: "Arson is a crime and it is our aim to reduce the amount of deliberate fires, which can have a significant impact on both businesses and homes.
"One of the main things we will be doing this week is targeting businesses and shops and retail parks to give out advice, along the lines of making sure that bins, rubbish and other combustible items are not placed against walls.
"It is also a good idea to store all wheelie bins securely, and while you might think that a bin fire is relatively small, this can have a knock-on effect to businesses and homes if the fire were to spread to a property.
"It is our aim that this week, people will take note of our advice and following on from that, take steps to look at their home and businesses routines and see what they could change to make themselves safer from fire.
"If you do see anything suspicious in your area, you should call Nottinghamshire Police on their non-emergency number 101, or dial 999 if appropriate. You can also call Crimestoppers on 0800 555 111.
"We have produced some excellent arson prevention advice checklists for, public buildings, commercial buildings, and places of worship so which you may find useful."
Arson Awareness Week is running from 19-23 March 2018.