Paw-fect gift for Nottinghamshire Fire and Rescue Service


Firefighters in Nottinghamshire will now be able to treat more animals caught in fires using pet specific breathing apparatus, thanks to Pets at Home and not for profit organisation Smokey Paws. 

The donations have been raised through Pets at home’s VIP Lifelines, which raises funds for local and national charities as part of the company’s loyalty scheme, the VIP Club.

Fire stations in the US are provided with this equipment as standard, however in the UK, services are not provided with specific apparatus to resuscitate and treat pets which are unfortunately caught in fires. 

Damien West, Group Manager at NFRS said: “I would like to thank Pets at Home for their support and Smokey Paws for their continued partnership with Nottinghamshire Fire and Rescue Service.

“The equipment previously sponsored by other donations, and on our appliances already, has saved the life of one dog in the county and, with their continued support, we look forward to saving many more lives in the future.”


    Smokey the Rabbit demonstrating how a Smokey Paws set is used!

Store manager at Pets at Home Arnold, Leanne Reynolds, said: “As a group that is passionate about the protection of pets, we are extremely excited to partner once again with Smokey Paws. We know that the apparatus we donated last year has been put to good use and is helping hardworking firefighters rescue pets and hopefully save lives.

Brian Lockyer from Smokey Paws said: “We are very pleased to be working with Pets at Home and we are thankful for their donation of an additional 75 sets of the Pet Oxygen Masks following last year’s partnership. We urge members of the public and other businesses to support our campaign and join us to get a set of the masks on each of the 3,000 fire engines in the UK.  Every pet deserves the best chance of survival and we know these masks save lives.”

Pets at Home and Smokey Paws conducted a survey of 2,500 UK pet owners and found that 12 per cent of Brits have been involved in a house fire and that a quarter of victims lost a pet in the incident. Despite this apparent risk to the safety of the nation’s pets, just 55 per cent of those surveyed have an emergency escape plan in case of fire and 21 per cent failed to factor their pet into their escape plan; that’s despite almost a quarter stating their pet is the family member they’d save first from a fire.

For more information about Smokey Paws and how to nominate your local fire service to receive the apparatus from the not for profit organisation, please visit:

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