NFRS get more appliances wrapped

06/08/2020

Nottinghamshire Fire and Rescue Service (NFRS) are continuing to wrap their fire engines, but this time they’re being wrapped with Prevention messages.

Phase Two of the appliance wrapping will see a total of 15 NFRS pumps with new safety messages on. The first appliance to be wrapped was completed at the end of July, with all appliances being wrapped by early next year.

Messages on the fire engines will cover key prevention messages relating water, road and fire safety. We are hoping that this will create awareness around the County, as NFRS continue to keep Nottinghamshire safe.

Damien West, Prevention Area Manager, says: ‘Our appliances provide a fantastic presence in our communities and we have decided to use this to help spread some important safety messages.

“It has been great to work with the team at Root Studio to design simple, eye-catching graphics that get our messages across to communities. The On-Call recruitment wrapping that we saw on some of our appliances earlier in the year, has been a huge success and we wanted to build on this by wrapping more of our front-line appliances with other important information.

“We want to engage with everyone in our communities, and this is another way of doing just that. I hope people will keep an eye out for their local appliance and see what messages it is displaying!”

Tom Bradley from Root Studio, the designers of the appliance wrapping, said: “After successfully branding the new fleet of engines for Lincolnshire Fire & Rescue Service in Spring 2019, we were approached by NFRS to make a similar impression on their existing models. 

 “Vehicles such as this are an incredibly useful tool for promoting a variety of safety messages to a wide audience and with the updated graphics there were many messages that the team wanted to focus on. The modern messaging on the final design uses bespoke iconography ensuring that people of all ages and nationalities can grasp the concepts without the need for wording. In total, a range of 18 icons were created to give the communications team the greatest flexibility possible.”

“The thought that the icons and messages that we have created together has the potential to save lives through simple changes in everyday behaviour made the project incredibly rewarding. With 13 years of experience producing artwork for business of all shapes, sizes and sectors - working with the fire service on their vehicle designs has been a real highlight.”

 

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