It’s all wrapped up as NFRS fire engines get a make-over

28/02/2020

Nottinghamshire Fire and Rescue Services’ (NFRS) fire engines are being wrapped in the new national on-call branding. 

 

A fire engine from Bingham and a driver training vehicle based at Highfields Fire Station will be the first to test out the new wrapping. Following on from this, other engines at different stations are scheduled in to be wrapped too. 

 

NFRS are wrapping vehicles in the on-call campaign branding to increase awareness, target specific areas and attract new and aspiring on-call firefighters to the Service. The branding was developed nationally through the NFCC and has been used successfully across the country.   

 

Following the success of the national campaign we are using this artwork to wrap our vehicles to increase our visibility in the area and encourage the local community to express their interest in becoming an on-call firefighter. 

 

Prevention Area Manager, Damien West said: “Our appliances are prominent features in the community and we want to maximise this space to communicate key messages and engage with the local area.

 

“We have worked hard over recent months, with suppliers and our engineering team, to ensure that the designs maximise our engagement whilst ensuring safety and visibility is maintained on our appliances.  All of our new designs  meet the required safety standards.

 

“We will be rolling out both On-Call recruitment messages and Prevention messages across our whole fleet this year. If you see an engine that has been wrapped why not take a photo and tweet it to us using the hashtag #NFRSWrap.”

 

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