Nottinghamshire Fire and Rescue Services’ (NFRS) fire
engines are being wrapped in the new national on-call branding.
A fire engine from Bingham and a driver training vehicle
based at Highfields Fire Station will be the first to test out the new
wrapping. Following on from this, other engines at different stations are
scheduled in to be wrapped too.
NFRS are wrapping vehicles in the on-call campaign branding
to increase awareness, target specific areas and attract new and aspiring
on-call firefighters to the Service. The branding was developed nationally
through the NFCC and has been used successfully across the country.
Following the success of the national campaign we are using
this artwork to wrap our vehicles to increase our visibility in the area and
encourage the local community to express their interest in becoming an on-call
Prevention Area Manager, Damien
West said: “Our appliances are prominent features in the community and we want
to maximise this space to communicate key messages and engage with the local
have worked hard over recent months, with suppliers and our engineering team,
to ensure that the designs maximise our engagement whilst ensuring safety and
visibility is maintained on our appliances. All of our new designs
meet the required safety standards.
“We will be rolling out both On-Call recruitment messages
and Prevention messages across our whole fleet this year. If you see an engine
that has been wrapped why not take a photo and tweet it to us using the hashtag