Firefighters from Nottinghamshire, Derbyshire and South Yorkshire are dealing with a large fire at a plastics manufacturing plant in Sandy Lane, Worksop.
More than 50 firefighters and officers from fire stations across the three counties are currently at the scene, where approximately 500 tonnes of shredded rubber is involved in fire.
A number of specialist appliances, including a water bowser, Incident Support Unit, Welfare Unit and Command Support Unit are also in attendance.
The call was received at 14:44 this afternoon (Tuesday 18 July) and there were reports of a large smoke plume which could be seen as far away as Mansfield.
Station Manager Martin Bills, who is attending the incident as Hazardous Materials and Environmental Protection Officer asked anyone who is worried about the smoke to keep their doors and windows closed.
"The fire involves a large amount of rubber, hence the thick black smoke that people can see for several miles around. Fortunately the fire is outside of the factory, which makes it easier for us to access, and our crews are working hard to contain it and stop it from spreading.
"We are working closely with our colleagues from Derbyshire and South Yorkshire fire and rescue services, Nottinghamshire Police, the Environment Agency and Public Health England, not only to fight the fire, but to keep people informed and safe.
"I would ask anyone who lives in the vicinity to keep their doors and windows closed and to avoid the area if at all possible. I'd like to thank people for their patience while we deal with the incident."
A spokesperson from The Environment Agency said they were working alongside Nottinghamshire Fire and Rescue Service and partners to assess the environmental impacts of the fire.
A Public Health England East Midlands spokesman said: "Residents in areas affected by the smoke should stay indoors, keep their doors and windows closed, and tune in to the local radio station for advice and information.
"Motorists who have to travel through the smoke should keep windows closed, turn off air conditioning and keep their air vents closed.
"Concentrations of substances in smoke are often below those which pose an immediate risk to health, but may still result in discomfort or temporary health effects such as coughing or a tight chest. These symptoms usually disappear very soon and do not lead to any long term health problems. People with asthma should carry their inhaler, and if you have any concerns about your respiratory health please seek medical advice.
"So far, there have been no reports of any people experiencing ill effects from this fire. Nottinghamshire Fire and Rescue Service is on-site dealing with the fire and the other agencies involved will continue to monitor the situation and issue advice to the public, businesses and organisations affected as necessary."
Sandy Lane is closed between the A57 roundabout and the football ground.